Wednesday, 18 May 2011

graduate fashion week preparation.

As my dissertation has been entered for the Marketing Award at Graduate Fashion Week in London I have to talk about my work to the people who will be judging it. One of the aspects to my creative outcomes was a large format poster that displayed the photo shoot I wrote about previously. 

When I say "large format" I mean LARGE. It was created as a means to market the Sew&Sew business through the use of guerilla marketing. It displayed just thumbnails of the photo shoot, with the Sew&Sew blog displayed in a small frame in the bottom left hand corner.

The dimensions for the final piece were 2.6 metres long by 1.1 metres wide. I need to scale this down to A1 which although is still big, in comparison seems tiny. 

Here is a photo of me 5 foot 2 inches laying next to the final piece.


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